Opportunity Description
We are seeking an experienced and data-driven E-commerce Sales & Performance Marketing Expert to lead the growth, visibility, and profitability of Sanso’s e-commerce channels. You will manage D2C (Direct-to-Consumer) platforms, digital ad performance, product listings, campaign optimization, conversion tracking, and ROI management for Sanso' products.
- Manage all Sanso e-commerce storefronts (Shopify, WooCommerce, custom portals).
- Build and manage e-commerce strategy for Sanso’s digital platforms and physical products.
- Plan, execute & deploy the performace marketing & funneling with the scale of paid & organic acquisition campaigns (Google Ads, Facebook, Instagram, LinkedIn, YouTube, TikTok etc) & brand positioning.
- Track KPIs (CPC, CPA, ROAS, CTR, bounce rate) and iterate performance via A/B testing.
- Optimize ad creatives and landing pages to align with buyer personas.
- Leverage retargeting and remarketing campaigns for ...