Ecommerce marketing specialist

KEY RESPONSIBILITIES Traffic & Engagement: Drive high‑quality traffic to the e‑commerce store and monitor metrics like Time on Site, Bounce Rate, and social media engagement across paid, organic, and referral channels. Conversion Optimization: Implement Conversion Rate Optimization (CRO) strategies, including A/B testing on landing pages, product pages, and the checkout flow, to efficiently convert traffic into sales. Retention & CLV: Maximize Customer Lifetime Value and retention through effective post‑purchase marketing, focusing on personalization, segmentation effectiveness, and reducing customer churn. Performance Marketing: Analyse, optimise, and report on and make recommendations for paid media campaigns (Google Ads, Meta/Facebook/Instagram Ads, Tik Tok) with a clear focus on achieving target ROAS and managing Customer Acquisition Cost (CAC). Budget Management: Set up and manage the annual e‑commerce marketing budget, making data‑driven decisions on spending to ensure targets ...