General Trade Manager (FMCG | F&B)

About the role

We are seeking a results-driven General Trade Manager to lead and execute marketing initiatives across general trade channels, including sari‑sari stores, mini groceries, and other independent retail outlets. This role plays a key part in driving sales growth, strengthening in‑store execution, and enhancing overall market performance.

Key Responsibilities:

• Analyze sales data, market trends, and channel performance to identify growth opportunities and address gaps.
• Develop and implement retail marketing strategies to improve product visibility, availability, and conversion in stores.
• Lead the execution of in‑store initiatives, including promotions, merchandising, and point‑of‑sale materials.
• Collaborate closely with sales, brand, and cross‑functional teams to ensure alignment and effective execution.
• Monitor performance of initiatives and optimize strategies based on in...