General Trade Shopper Marketing Manager

General Trade Shopper Marketing Manager

BGC, Taguig | On-site | Mon-Friday

Job Overview

The General Trade Shopper Marketing Manager drives shopper-focused initiatives and in-store activation programs that improve visibility, conversion, and category growth across General Trade channels.

Key Responsibilities

• Develop shopper marketing initiatives for GT channels
• Analyze shopper behavior and market opportunities
• Lead in-store activation and merchandising programs
• Support category growth and new product launches
• Create execution standards and sales materials
• Partner with Sales teams to improve retailer execution
• Evaluate campaign performance and recommend improvements

Qualifications

• Bachelor’s Degree in Marketing, Business, or equivalent
• At least 5 years experience in Shopper or Trade Marketing
• Strong GT execution background required
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