Global CRO Lead: Data-Driven Testing & Personalisation

Senior CRO Manager

Brand / Business Unit: THG Nutrition | Myprotein

Reporting to: Managing Director - Ecommerce

The Role

We’re looking for a Senior CRO Manager to lead conversion rate optimisation (CRO) across Myprotein and Myvitamins globally. You’ll own the testing program across all digital channels and markets, helping improve customer experience and drive more revenue through data‑led experimentation. This role works closely with marketing, UX, tech and trading teams to identify opportunities, run tests, analyse results and improve conversion performance across the customer journey.

You’ll also play a key role in shaping the company’s CRO strategy, reporting results to senior leadership, and helping the business make smarter decisions around optimisation and personalisation.

Key Responsibilities

• Own and manage the global CRO testing roadmap
• Plan and run A/B and multivariate tests ac...