Global Marketing Manager – Clinical Assays

Description

About the role:

The Global Marketing Manager – Clinical Assays is responsible for leading global product marketing strategy and downstream commercial execution for a portfolio of regulated in vitro diagnostic (IVD) kits and RUO kits. This role owns global positioning, messaging, launch excellence, market development, and lifecycle marketing to ensure successful adoption and growth across different regions.

Reporting to Associate Director of Product Marketing, this highly cross‑functional role partners closely with Product Management, Regulatory Affairs, Medical Affairs, Regional Marketing, Sales, and MarCom to translate product intent and clinical value into compelling and differentiated go‑to‑market strategies.

Key responsibilities include:

 Global Product Marketing & Positioning