Group Product Manager

KEY RESULT AREAS: To handle various brands in the same product portfolio To achieve market share objectives of the brands To enhance prescription base and prescriber base To develop marketing plans To identify introduce new products to increase sales and profitability To formulate trade offers and incentives to achieve budgeted sales To monitor product wise contribution and pricing to maximize profits of the division To devise timely promotional inputs for field personnel and trade to create awareness Fieldwork to gather Information about the market and Competitors To maintain A:S ratio for key brands KOL development and engagement program within prescribed budget Budgeting and allocation of resources. Brand review – primary, secondary analysis, ORG & CMARC analysis, course correction Aligning strategies to divisional business plan for medium and long term Identifying and evaluating entry barriers for existing and new products Enhancing In-clinic effectiveness Customer connect and cust...