Group Product Manager

KEY RESULT AREAS:
To handle various brands in the same product portfolio
To achieve market share objectives of the brands
To enhance prescription base and prescriber base
To develop marketing plans
To identify introduce new products to increase sales and profitability
To formulate trade offers and incentives to achieve budgeted sales
To monitor product wise contribution and pricing to maximize profits of the division
To devise timely promotional inputs for field personnel and trade to create awareness
Fieldwork to gather Information about the market and Competitors
To maintain A:S ratio for key brands
KOL development and engagement program within prescribed budget
Budgeting and allocation of resources.
Brand review – primary, secondary analysis, ORG & CMARC analysis, course correction
Aligning strategies to divisional business plan for medium and long term
Identifying and evaluating entry barriers for existing and new products
Enhancing I...