Head of Marketing & Strategy, IAPAC

As a member of Industrial Solutions APAC (IAPAC) Executive Leadership Team, the role is responsible for the 5 P of Marketing: Product, Price, Promotion, Place and People. You will:

• Develop and execute the regional product portfolio by using the product lifecycle approach incl. price points, create product training materials, identify and develop current and future value-selling opportunities, support standardization of portfolio, support regional & global alignment and roll-out of portfolio incl. product launch project management, where applicable.
• Develop, execute and enforce the Business Area (BA) pricing strategy, support execution of segment strategy, collect market pricing intelligence and analyze lost/won orders.
• Be responsible for marketing communications for the Region.
• Promote value creation in the BA by providing strategical and processual framework and guidance for innovation, develop and execute the Innovation Strategy for t...