IT Marketing System Specialist

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

The IT Marketing System Specialist will support the IT Marketing Lead in the daily operational

management and continuous evolution of marketing application stack that is structured around three core project streams:

Marketing Automation: 1to1, 1toMany Campaigns and Customer Journey.

Data Collection & Analytics: Website & Mobile Application tracking and data analysis. Website Personalization: A/B Testing & web site personalization.

The role ...