Junior Copywriter

Role: Junior Copywriter Location: Corporate office, Bangalore (IBC Knowledge Park) Reporting to: Associate Creative Lead Team Name: Creative, Marketing team About the Team and the Role The Creative, Marketing team at Ather is responsible for building brand Ather, creating in-house creative assets, telling stories about refined auto engineering, and shifting the perceptions of millions of Indians regarding EVs. The team focuses on out-of-the-box ideas, advertising innovation, and experimenting with LLMs and generative AI by working closely with designers, product managers, engineers, and brand managers to craft brand stories from scratch. This role is for a Junior Copywriter who will be the brand custodian of all written communication created for Ather, taking responsibility for thinking of campaigns and writing copy for building brand awareness, engaging the existing community, and promoting new products. Responsibilities Build copy and content to support business and marketing objecti...