KOL Marketing Specialist

Our client specializes in health and beauty products, with a strong focus on e-commerce development. This company operates as the Vietnamese branch of a Singapore-based enterprise. The parent company in Singapore has established a presence across major Southeast Asian markets, primarily engaged in the big health industry, offering health supplements and nutritional products. As a KOL Marketing Specialist, you will be responsible for expanding and managing influencer resources on Shopee, TikTok, and other e-commerce platforms, leveraging influencer marketing to drive sales growth. The ideal candidate should have strong connections with top-tier e-commerce influencers and social media KOLs, be able to develop and execute influencer marketing strategies aligned with company sales goals (e.g., boosting key products, testing new launches), and take ownership of GMV and ROI. Main responsibilities: KOL/KOC Management & Development Identify, expand, and manage a network of KOLs/KOCs on TikTok ...