Lead Analyst, Sales Planning & Projects

The Lead Analyst is responsible for providing the Head of Sales with clear, actionable insights on sales performance, margin health, channel dynamics, promotional effectiveness, and product profitability. The role acts as the analytical backbone of the commercial organization, ensuring revenue growth is delivered with strong margin discipline and informing channel strategy, pricing, and investment decisions.

Working in close partnership with Sales, Marketing, Finance and Supply Chain, the Lead Analyst drives insight‑led decision‑making across the full commercial cycle.

Key Responsibilities

• Sales Performance & Channel Analytics
• Own end‑to‑end sell‑in and sell‑out reporting across all channels (direct retail, key accounts, B2B and e‑commerce), ensuring a single source of truth for sales, margin, inventory and promotional performance.
• Analyze channel trends, product mix, ASP drivers, pipeline risks and commercial opportunities impa...