Lead, Applied AI/ML for Hyper‑Personalization

Job Description

The manager for Applied AI and Machine Learning for Hyper‑Personalization champions the use of AI, data science, machine learning, and advanced analytics in enabling hyper‑personalization for campaign management, and drives the day‑to‑day execution of the data science team, leading the team to develop and implement AI and machine learning models from development to operationalization in the delivery of hyper‑personalized campaigns.

Duties And Responsibilities

• Champion data science, AI, and machine learning to identify opportunities and partner with stakeholders for the application of AI, machine learning and advanced analytics techniques toward enabling hyper‑personalization efforts for customer engagement campaigns, and unlock new AI use cases to drive better take‑up or incremental revenues in campaigns.
• Conceptualize, design, develop and implement machine learning and AI models related to campaign targeting and offers,...