Lead - Business Analyst (Social Media)

On-site - Cebu; 3-5 Yrs Exp; Bachelor; Full-time

Job Description

We are looking for a highly skilled and analytical Lead – Business Analyst (Social Media) to drive data-driven decision-making for our social media initiatives. This role will focus on analyzing social media performance, identifying trends, and providing actionable insights to optimize engagement, reach, and ROI. The ideal candidate will have a strong background in data analytics, digital marketing, and social media platforms, with the ability to lead a team and collaborate across departments.

• Analyze social media data to measure performance, engagement, audience behavior, and campaign effectiveness.
• Develop dashboards and reports to track key social media KPIs, trends, and competitive benchmarks.
• Provide insights and recommendations to optimize content strategy, ad campaigns, and audience targeting.
• Identify emerging trends and opportunities i...