Lead, Data Analysis

Job Summary

Lead and drive the commercialisation of digital data products by working closely with Technology and Business stakeholders to develop data solutions that enable digital sales and actionable insights. This role is responsible for identifying and sourcing required data from data lakes and other systems, analysing and integrating data from multiple sources, and designing the presentation layer to support key KPIs and business decisions.

The role will establish KPIs and measurement frameworks to assess digital sales performance, including end-to-end funnel analysis, paid media performance, and campaign effectiveness. It will focus on improving digital campaign effectiveness by providing data-driven insights and recommendations, and establishing robust reporting and dashboards to track digital sales, value delivery, and overall performance.

The role will own end-to-end project delivery, including managing a team, defining and executing data integr...