Lead Manager VA (Hands-On Lead Generation & CRM Ownership)

Role Summary

This role owns the entire lead pipeline—from first contact to qualification and CRM accuracy.

You are not managing people. You are doing the work: calling, texting, qualifying, updating CRM, and pushing leads forward daily.

You are expected to generate leads, engage them in real conversations, qualify them properly, and maintain a clean CRM that reflects reality at all times.

This role is not for candidates who avoid outbound calls, rely heavily on scripts without adapting, or treat CRM as an afterthought.

Core Responsibilities (Execution-Based)

1. Lead Generation, Verification & Qualification (Daily Pipeline Creation)

• Generate new leads daily through outbound calls, SMS, and available data sources
• Verify contact details before outreach; when data is incomplete, coordinate with skip tracer to fill gaps
• Qualify leads through real conversations—not just script reading—to determine i...