Lead, Media Planner

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation!

Responsibilities

• Deliver integrated media plans and executions across conventional (TV, OOH) and digital channels (display, video, search, mobile, social).
• Collaborate with creative, PR, social, and performance teams to develop actionable media strategies.
• Manage relationships with media agencies, platforms, and vendors to secure competitive pricing and value-added services.
• Monitor, analyze, and report media campaign performance with automated and consolidated insights.
• Drive media innovations and thought leadership to enhance media knowledge across the organization.
• Ensure timely payments to media partners and proper documentation for all campaigns (CEs, budgets, POs, accruals). <...