Lifecycle CRM Manager - Optimove & Multi-Channel Campaigns

A resource management firm is seeking a Marketing Analyst to leverage Optimove for user segmentation and lifecycle marketing. The role involves crafting engaging content in collaboration with Creative teams and monitoring performance metrics across various channels. Candidates should have over 3 years of experience in CRM and a strong analytical background. Knowledge of gaming, e-commerce, or fintech will be advantageous, and familiarity with SMS and multi-channel flows is essential. This opportunity is located in Quezon City, Philippines.
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