Loyalty Manager

JOB DE ION: Loyalty Manager

Department: Marketing

Position Overview

The Loyalty Manager is responsible for developing, managing, and growing The Bistro Group's customer loyalty programs. The role ensures that loyalty initiatives drive customer engagement, retention, frequency of visits, and incremental sales across all brands. This position works closely with Marketing, IT, Operations, and Finance to deliver a seamless and rewarding customer experience.

1. Loyalty Program Strategy & Development

• Lead the end-to-end strategy, development, and enhancement of The Bistro Group's loyalty programs.
• Identify opportunities to improve program structure, rewards, benefits, and customer experience.
• Conduct competitor benchmarking to ensure the program remains competitive and relevant.

2. Program Management & Execution

• Oversee daily operations of the loyalty platform, including member onboarding, rew...