Machine Learning Scientist / Applied Scientist, EU Prime and Marketing Analytics & Science (PRIMAS)

Are you interested in changing how Amazon does marketing — moving beyond platform-optimized broad reach to campaigns that find the right customer, at the right moment, using Amazon's unmatched 1P data?

Key job responsibilities

1P Audience Development & Experimentation

• Build and validate 1P audience segments from Amazon behavioral, transactional, and lifecycle data
• Design experiments that isolate the incremental effect of 1P audience signal over platform VBO baselines
• Deploy audiences across activation surfaces and establish measurement standards that make cross-surface comparison valid

Causal Measurement & Incrementality

• Apply causal inference methods to measure the true incremental lift of audience-based targeting vs. VBO
• Develop power analysis frameworks and guardrails that enable rapid experimentation without underpowered or conflated tests
• Deliver optimization recommendat...