Manager, Brand Strategy & Activation

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Manager, Brand Strategy & Activation will support the Director in defining the long-term brand vision, positioning, and cross-category strategy. This role is critical in shaping a cohesive, culturally relevant brand that shows up consistently across content, retail, experiences, and franchise touchpoints. This individual will bring strong expertise in brand building, franchise stra...