Manager, Franchise & Partnerships Marketing

About the job Manager, Franchise & Partnerships Marketing

Overall Responsibilities The Manager, Franchise & Partnership Marketing plays a pivotal role in working together with the business unit head and alongside the regional franchise team to develop and implement marketing strategies. The role focuses primarily on offline retail programs, while also supporting online initiatives to drive licensee sell-in, retail activations, pop-up events, and product sell-through for the Licensed Property (brand), aligning with the regional strategy as set by the Licensor.

Main Responsibilities

Brand Management

• In consultation with the business unit head and regional franchise team, develop and implement marketing campaigns aligned with market strategy, focusing on offline activations and online retailer programs to drive licensee sell-in and product sell-through.
• Plan, oversee, and execute on-ground marketing in...