C

Manager, IMX - Customer Marketing, Digital Commerce

Coca Cola

Shanghai, Shanghai, China Full time May 31, 2026
Apply Now

Opportunity Description

Description

Summary:

Role Summary

The Manager, Customer Marketing – Digital Commerce defines and leads GCM’s digital commerce activation strategy across China’s eCommerce, O2O, and social commerce platforms.

This role owns the strategic translation of brand and portfolio priorities into platform-specific growth plans that drive conversion, revenue acceleration, and ROI improvement at scale. Operating with high autonomy, this JG10 leader influences cross-functional investment decisions and directlyimpactsdigital channel P&L performance.

Please note:This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup

WhatYou’llDo for Us

Define Digital Channel Growth Strategy

  • Own annual and long-range digital commerce strategy aligned to GCM growth agenda

  • Lead platform roadmaps across marketplaces and O2O ecosystems

  • S...

  • Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

    Ready to Apply?

    Submit your application for Manager, IMX - Customer Marketing, Digital Commerce at Coca Cola

    Apply for this Position