Manager New Product Development

Tata Play is India’s leading Direct-to-Home (DTH) service provider, delivering a superior television viewing experience through satellite broadcasting. Beyond linear TV, Tata Play offers seamless access to leading OTT platforms via Tata Play Binge , along with a robust portfolio of Value-Added Services (VAS) featuring curated, ad-free content across genres. VAS at Tata Play - Our VAS offerings include 24x7 subscription-based channels , exclusively available to Tata Play customers. The New Product Development (NPD) team manages a diverse portfolio of 50 channels spanning multiple genres, including popular offerings such as Tata Play Classic Cinema, Tata Play Comedy, and Tata Play Fancode Sports . Role Overview The Manager – New Product Development will be part of the VAS team, responsible for driving content-led innovation and portfolio growth. The role requires a strong understanding of content trends, television programming, and evolving consumer preferences across platforms. The ide...