Manager P1 Brand

At Philip Morris International (PMI), we’re transforming our business to deliver a smoke‑free future. As part of this bold journey, we’re looking for a Manager, P1 Brand (Smoke‑Free Portfolio) to join our Marketing team in the Philippines. This is your opportunity to play a pivotal role in shaping the future of our smoke‑free product portfolio. You’ll lead brand strategy, drive consumer‑centric initiatives, and deliver impactful marketing programs that accelerate our transformation and maximise category performance.

What You’ll Be Doing

• Lead the development and execution of brand and category strategies to drive performance and growth
• Translate consumer insights and segmentation into compelling marketing propositions
• Own end‑to‑end commercialisation of initiatives—from planning and demand forecasting through to execution and communication
• Develop brand positioning, campaigns, and media strategies aligned with target au...