Opportunity Description
Retention Strategy and Lifecycle Management
- Develop and own the end-to-end retention strategy across the child lifecycle (onboarding to engagement to progression and graduation).
- Define the retention goals, KPIs and benchmarks (e.g. churn rate, continuation rate, utilization, lifetime value).
- Identify key drop-off moments (e.g. post-trial, mid-term, level transitions, fee revisions, curriculum updates) and design targeted interventions.
- Design and execute parent lifecycle journeys (onboard, in-programme engagement, progression).
- Set up marketing workflows, toolkits and templates that improve the speed, consistency and cost-effectiveness of campaign rollout.
- Work with DX team to optimize email, WhatsApp, and in-app communication.
- Segment parents by behavior, tenure, programme and centre to deliver relevant, timely messaging.
- Identify process gaps and recommend improvements to retention workflows and S...
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