Market Segment Analyst

The Marketing Analyst will be responsible for gathering and analyzing data on consumers and competitors. This role will study market conditions to examine potential sales of a product or service and help the organization understand what products people want, who will buy them, and at what price.

General Responsibilities
• Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
• Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Evaluate target demographics, appropriate distribution channels and marketing outlets and provide recommendations that will drive business decisions
• Analyze marketing metrics to gauge pricing and identify cause and effect relationships
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to ...