Marketing Analytics Expert

Job Responsibilities

• Define and track KPIs to assess cross‑segment campaign effectiveness across channels and touchpoints, encompassing brand awareness, perception, customer engagement, and market share metrics.
• Provide data visualization and reporting.
• Define reporting requirements and create and maintain dashboards for the team.
• Collaborate in defining the right business questions that are answerable by data and insights.
• Create and segment audience data for insights or campaign targeting use.
• Deliver analytical models if necessary, or project‑manage models through capability channels.

Hiring Requirements

• At least 5years of work experience in any quantitative/qualitative analytics discipline.
• Background in Marketing or Media; data science / media science is an advantage.
• Experience driving marketing performance in a dynamic business environment.
• Knowledge of telco K...