Marketing Automation Specialist

Job Title

Marketing Automation Specialist

Location

Kuala Lumpur, Malaysia

Job Description Summary

We are seeking a talented and experienced Marketing Automation Specialist with proficiency in Marketo to join our Greater Asia regional team. As a Marketing Automation Specialist, you will play a crucial role in driving our marketing efforts through implementation and optimization of automated marketing campaigns. Reporting to the Regional Omnichannel Manager based in Singapore, you will work with Greater Asia – Regional and Country teams across a manageable time zone range—from India to Australia.

Responsibilities

• Design and execute end-to-end marketing automation experiments using Marketo, aligned with campaign strategy to optimize lead generation, customer engagement, and conversion.
• Collaborate with country teams to build and maintain automated marketing campaigns, including email marketing, lead nurt...