Marketing Automation Specialist

Marketing Automation Specialist Surry Hills NSW, Australia + Create and manage automated digital marketing programs and campaigns + Help build organisational digital marketing capabilities + Attractive salary base + bonus **What’s the role?** + Partner with stakeholders to build and manage integrated lifecycle journeys to achieve strategic business objectives,covering programs for lead generation, nurture and conversion, member retention & business growth. + Contribute to the development and implementation of marketing automation systems, governance, policies, and processes to capitalise on marketing data and intelligence aligned with accessibility and privacy legislation.

+ Maintain systems and processes to ensure best practices and data integrity. + Collect, analyse, and interpret data from various sources to support decision-making using tools such as Google Analytics, Dataroma, Adobe, Salesforce, and MS Excel.

+ Execute end-to-end cross-channel campaign, i...