Marketing Automation Specliast

We are looking for a proactive CRM Specialist to support customer engagement initiatives across digital channels. This role focuses on managing customer journeys, executing lifecycle campaigns, and analyzing campaign performance to improve customer retention and overall experience.

Key Responsibilities

• Plan and execute CRM campaigns across email, SMS, and messaging channels.
• Develop and manage customer journey flows such as onboarding, retention, re engagement, and promotional campaigns.
• Maintain customer databases and segmentation to ensure accurate and targeted messaging.
• Manage daily CRM platform operations, including workflows, automations, and campaign quality checks.
• Collaborate with ecommerce, customer care, and marketing teams to support campaign execution and customer journey triggers.
• Analyze campaign performance and customer engagement data to identify opportunities for improvement.
• Pre...