Opportunity Description
Join our Growth & Marketing team as a Marketing Business Operations Specialist, focusing on Testing & Analysis. In this role, you will bridge the gap between creative marketing and data-driven execution. You will be responsible for setting up A/B tests, auditing marketing workflows, and analyzing campaign performance to optimize our ROI. If you have a passion for breaking things to find a better way to build them, this operations-centric role is for you.
Key Responsibilities:- Design and execute A/B and multivariate tests across email journeys, landing pages, and ad creatives.
- Audit marketing automation workflows (HubSpot/Marketo) to ensure lead routing and data tagging are functioning correctly.
- Analyze large datasets to identify bottlenecks in the marketing funnel and suggest operational improvements.
- Monitor data integrity within the CRM, ensuring that marketing attribution is accurately captured.
- Build and maintain aut...
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