Marketing Coordinator

Primary Purpose of the Role

The Marketing Coordinator is responsible for:

• Supporting and executing marketing campaigns that drive sales, engagement, and consistent brand presentation across all channels.

Key Result Areas and Responsibilities

A. Marketing Planning

• Assist in developing and executing seasonal and campaign marketing plans aligned with business goals
• Coordinate marketing and promotional calendars to ensure timely delivery of campaigns, store activations and digital initiatives
• Support cross-team collaboration with merchandise, retail and e-commerce to drive engagement and sales
• Source and collate market, competitor and customer insights to inform campaign strategies
• Track campaign performance against agreed KPIs and contribute recommendations for optimisation
• Assist in planning content, assets and promotional materials that showcase the product c...