Marketing Manager - Generics

Reference: JHB -VM-1

Well known pharmaceutical company requires a Marketing Manager with a relevant Degree and 5+ years experience. New product launch experience is essential.

Duties & Responsibilities

A Marketing Manager of Generics (Scheduled and OTC) at the company, with Brand Managers reporting to them, holds a crucial position that combines strategic planning, market analysis, brand development, and team leadership.

Strategic Planning and Market Analysis:

• Develop and implement comprehensive marketing strategies for scheduled and OTC generic pharmaceutical products.
• Conduct in-depth market research to identify market trends, customer needs, and competitive landscape.
• Analyse data on product performance, market dynamics, and consumer preferences to inform marketing decisions.
• Forecast market trends and develop strategies to capitalize on market opportunities.

Brand Development and Management: ...