Marketing Manager

About the Role

We are looking for an experienced and business-driven Marketing Manager to lead all marketing, brand, and customer growth initiatives across the organization. This role is critical in shaping how our brand connects with consumers, drives engagement, and builds long-term trust.

Key Responsibilities

1. Strategic Leadership & Brand Development

• Develop and execute a comprehensive B2C marketing strategy aligned with overall business objectives and growth targets.
• Lead brand development efforts and ensure consistent communication of brand identity, positioning, and tone across all channels.
• Monitor market trends, consumer insights, and competitive activities to identify opportunities for differentiation and expansion.

2. Consumer Marketing & Campaign Management

• Plan and manage integrated marketing campaigns (digital, s...