Marketing Manager (Performance & Campaigns)

We are looking for a Marketing Manager to drive our marketing performance across digital channels, while overseeing the execution of key campaigns and initiatives.

This role focuses primarily on digital performance, while ensuring strong alignment across both online and offline marketing efforts.

Key Responsibilities

1. Strategic Marketing & Planning

• Develop and implement annual marketing plans with the team that align with business goals, maximising enrolment and revenue across all centres
• Manage marketing budgets with accountability for ROI, cost per acquisition (CPA), and overall campaign performance
• Track and report performance against KPIs to senior leadership, providing strategic recommendations to guide business decisions

2. Integrated Campaigns & Activations (Online + Offline)

• Oversee execution of integrated campaigns across digital advertising, community activations, and partnerships
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