Marketing Manager – Rx

Main Purpose of Job

• The Marketing Manager – Rx leads the prescription (doctor-focused) brand team , ensuring strategic excellence and execution across all HCP-targeted activities.
• This role drives the positioning, growth, and lifecycle management of Rx brands, while maintaining the highest compliance and evidence-based standards.
• The Rx Marketing Manager will mentor and develop Rx Brand Managers to deliver effective HCP engagement, CME/CPD programs, and KOL advocacy that translate into prescription growth and sustained market leadership.

Responsibilities

Strategic Leadership

• Develop the overall Rx brand portfolio strategy in line with business objectives.
• Align brand-specific Rx strategies with medical, regulatory, and sales priorities.
• Oversee clinical positioning, claim substantiation, and evidence-based marketing.

HCP Marketing Excellence

• Ens...