Marketing Manager

職位介紹

Role Purpose 

Work with the global and local marketing and cross functional teams in developing Taiwan Brand Plans, local standards of excellence and the delivery of well-executed programs that drive consumer commitment, long-term equity growth and short-term and medium-term P&L performance.

主要職責

Accountabilities

• Work with Head of Marketing, Global Brand Team and Trade Marketing Team to develop and manage the brand positioning in market and defining the long-term vision.

• Develop and implement aligned plans with the cross-functional local teams for long-term equity growth and short- and medium-term brand Profit & Loss performance.

• Lead the brand annual planning cycle (IBP) managing the development of impactful Taiwan brand plans, aligned to global guidelines and working with the cross-functional local teams to execute to the highest brand standards that enhance the brand image and meets ...