Marketing Planning & Analytics Manager, Zappos

Zappos Digital Marketing is looking for a Marketing Planning & Analytics Manager to drive strategic marketing performance through data-informed decisions. This role will own the development and maintenance of forecasting models, performance tracking systems, and analytical frameworks that inform marketing investment decisions. The successful candidate will combine strong analytical capabilities with cross-functional partnership skills to optimize marketing performance across channels.

Key job responsibilities
• Own marketing performance forecasts (weekly/monthly) and budget tracking processes, including accruals accuracy
• Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance
• Drive process improvements for reporting systems and implement controls to address gaps
• Lead the execution of media measurement frameworks and MMM implementation
• Analyze performance variance and develop action plans to optimize marke...