Marketing Planning Specialist (Supervisor)

Job Summary

The Market Planning Analyst is responsible for enhancing industry understanding and analyzing the current automotive market to support strategic decision-making. The role involves conducting both qualitative and quantitative research, monitoring competitor activities, and providing actionable insights to strengthen the brand's market positioning. This position ensures that all market data, competitive intelligence, and consumer insights are effectively translated into strategies for sales growth, product development, and brand competitiveness.

Key Responsibilities

Market & Industry Analysis

• Conduct ongoing monitoring of industry trends, regulatory developments, and economic factors affecting the automotive sector.
• Perform qualitative and quantitative research to assess consumer behavior, market shifts, and emerging opportunities.
• Prepare detailed market forecasts and scenario analyses to guide strategic p...