Marketing Specialist

Responsibilities

• Assist in planning, implementing, and monitoring marketing campaigns for paper products.
• Support the creation of marketing materials (brochures, product sheets, catalogs, social media content, presentations).
• Maintain branding consistency across all platforms and communication materials.
• Assist in managing company social media pages and website content.
• Coordinate with graphic artists or internal staff for product ad designs and layouts.
• Track engagement and performance of online campaigns and propose improvements.
• Prepare product flyers, sample kits, and promotional materials for client visits or events.
• Assist Sales Team with lead generation activities, customer communication, and follow‑ups.
• Help maintain and update customer and prospect databases.
• Conduct competitor analysis and monitor industry trends (pricing, packaging, competitor products).
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