Marketing Strategist

Insurance Health & Wellness

HMO

Professional Development

Professional Development

Key Responsibilities

A. Strategic Planning

• Develop specific category sales plans by Retail Environment (RE) in line with company strategy.
• Manage the development of strategies and tactics to unlock category growth opportunities.
• Co‑develop the ABP (Annual Company Business Plan) covering shoppers and key customers of specific categories per RE.
• Provide category expertise to the Modern Trade team in planning category growth strategies with customers.
• Safeguard promotion cost efficiency and ensure strong ROI for category programs.

B. Shopper and Retail Insight

• Manage the application of relevant shopper insights, market data, and customer information in developing merchandising and promotional plans for the category.
• Define category standards in retail excellence (d...