Marketing Technology Specialist

About the job Marketing Technology Specialist

Key Responsibilities

• Act as a connector between the global Marketing Technology team and stakeholders across regions, fostering collaboration and embedding best practices.
• Serve as a trusted advisor by providing expert guidance on MarTech platforms, processes, and tools, with a strong focus on email marketing and automation (Cvent, Marketo).
• Support day-to-day MarTech operations and continuous process improvement, including campaign workflows and data management.
• Identify and implement opportunities to improve integration, efficiency, user adoption, and effectiveness across marketing platforms and processes.
• Support the execution and optimization of complex email campaigns, ensuring best practices in deliverability, segmentation, personalization, and compliance.
• Assist in managing MarTech products and processes by translating business objectives into technical requirements...