Mastercard Senior Analyst, B2B Marketing

Drive impactful B2B marketing strategies as a Senior Analyst at Mastercard in Toronto, Canada. Focus on campaign execution and analytics in a full-time position.
Mastercard is expanding its Marketing Operations team in Canada and seeking a Senior Analyst specializing in B2B marketing. This integral role includes managing various marketing campaigns, data operations, and performance reporting, all while utilizing leading MarTech tools. Your contributions will help maintain high-quality standards and support innovative marketing initiatives across functions.
Key Responsibilities:
• Execute and optimize B2B marketing campaigns effectively
• Manage lead data imports with a focus on cleanliness
• Create and analyze campaign performance dashboards
• Collaborate on campaign asset quality assurance tasks
• Improve marketing efficiencies through process optimizations
Requirements:
• Several years of B2B marketing experience
• Bachelor’s or master’s degree in releva...