The role focuses on strengthening media communication through high‑quality content creation, research, coordination, and cross‑functional collaboration.
1. Media Content Creation
Develop impactful long‑form and short‑form content for earned, owned, and co‑created media.
Prepare media pitch notes, press releases, briefing notes, responses, comments, and interview talking points.
2. In‑Depth Research & Insight Generation
Conduct extensive secondary research on topics such as economic/social issues and sustainability to generate actionable insights and strengthen content.
Identify key trends across traditional media, digital platforms, and corporate/brand communication.
Perform environment scanning, including peer tracking and analysis.
Study ITC initiatives thoroughly by engaging with internal/external experts and field experiences to craft compe...