Media Creative Analyst

Job Description

We are seeking a highly analytical and creative‑minded Media Creative Analyst to join our team. This role is designed to bridge the gap between media performance and creative production. You will be responsible for dissecting creative performance data to understand why certain ads perform better than others, translating those insights into actionable strategies for our creative and media teams. You will work closely with our Creative/Pencil Lead and Media Buyers to optimize our creative output based on rigorous data analysis.

Key Responsibilities

1. Creative Performance Analysis & Reporting

• Analyze the performance of creative assets across various platforms (Meta, TikTok, YouTube, etc.) to identify winning patterns and elements.
• Evaluate creative components such as hooks, visuals, copy, and CTAs to determine their impact on key performance indicators (KPIs) like CTR, CPA, and ROAS.
• Build and maintain ...