Muck Rack Associate Director, Customer Adoption

Elevate product usage and customer advocacy at Muck Rack as the Associate Director of Customer Marketing & Education. This remote position focuses on strategic engagement post-sale.
You will be instrumental in enhancing customer understanding and maximizing the value they derive from the Muck Rack platform. Collaborating closely with various teams, you will implement processes that foster product adoption and customer loyalty while driving revenue growth.
Key Responsibilities:
• Lead post-sale lifecycle strategy focused on excellence
• Identify and execute on upsell and cross-sell opportunities
• Operationalize adoption metrics to track success
• Create impactful learning resources for customers
• Guide advocacy programs to support product referrals
Requirements:
• 8+ years in customer marketing roles with B2B SaaS
• Proven track record in driving adoption and retention
• Understanding of customer segmentation and lifecycle
• Experience with educatio...