NA GTM Lead - Brand Premium (Product Marketing Manager)

About the team

:The NA Go-to-Market (GTM) Team is at the center of how TikTok's advertising products come to life in North America. We don't just execute global strategy. We shape it. Our team works at the intersection of Product, Sales, and our advertisers to ensure TikTok's solutions meet the unique needs of brands and agencies across the region. About the role:
We're looking for a GTM Lead to own go-to-market strategy for TikTok's Brand Premium portfolio in North America, spanning TopView, TopReach, and TopFeed. This portfolio represents some of TikTok's most visible and highest-CPM inventory, anchoring tentpole moments like Super Bowl, Olympics, March Madness, and NewFronts and serving the most sophisticated brand and agency buyers in the market. You'll own how these products go to market in NA: positioning, pricing, inventory strategy, alpha and beta programs, seller enablement, and structured feedback into HQ Product. You'll be the connective tissue between global produ...