Paid Media Lead

The ideal candidate will require Performance Media experience (conversions/KPI's etc.), strong Google Analytics,

eCommerce experience and have successfully completed online courses in relation to DSP and DV360.

The detail:

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch

Working cross-departmentally to align campaign strategies and goals across the organization

Providing ongoing actionable insights into campaign performance to relevant stakeholders

Defining, measuring, and evaluating relevant paid media KPIs

Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media

Overseeing and managing the overall budget for paid media

Conducting in-depth keyword and website research, ad grouping, and audience targeting

Maintaining knowledge of industry best practices and new technologies

Create custom reporting dashboards using Go...